The best way to build a consistent flow of traffic to your website is search engine optimization. Not using SEO on your website means you are missing out on the kind of relevant search engine traffic that could really be helping you. Building backlinks is one of the most powerful ways to improve your rank in the search engines. It's not enough to get a large number of links, as they won't do you much good unless they are good quality. Don't be tempted to take a shortcut by purchasing cheap, untargeted backlinks and think you'll rank your site this way. However, that doesn't work anymore. Only relevant, quality backlinks are going to help your website rank well. In the following article we shall be looking into a few simple tips that will help you optimize your site's backlinks.
It's important to understand that backlinks from high page rank sites are much more helpful than those from low PR sites. Links from sites that have a page rank of 6 or more are much more helpful than ones from a PR1 site. The higher a site's page rank, the more important it's considered by Google, and linking to higher PR sites makes your site seem more valuable. Focusing on sites with a page rank of at least 3 will help your backlinking efforts to pay off. You should also be careful about the stated page rank of a site, as these aren't always what they seem. It's possible to fabricate a site's page rank, so apparently high PR sites should be checked out. It's not hard to track down a site's true page rank, and a search will show you several services that can do this. Additionally, if the page rank is fake, you will see an entirely different website if you look at the cached page in Google.
You will find a lot of link building programs that are automated on the market promising to offer an instant increase in rank.
Ensure that you stay away from these systems because there is no such thing as a shortcut when it comes to optimizing and building links. Google prefers natural links and with an automated link building program you only increase the risks associated with being penalized by search engines. You have to take things one step at a time and avoid trying to make everything go faster. If you are ethical it won't take long for you to get excellent quality links and have the search engines take note of them. Your hard work won't be wasted because these links are indexed by the search engines and stay there for a long time. Using backlinks really help.
Another factor to consider is that not all backlinks are permanent, so try to make sure that you are going after links that will remain in place. Many online marketers, for instance, spam forums with links in their signatures, but in many cases these are soon deleted. Purchased links may also be deleted after a certain amount of time. It isn't very productive to spend time and maybe money building links that will soon be gone. One way to predict how long your link is likely to last on a site is to see how many other links are there already, and if any of them have been there for a while. If you want to know how long your link will stay up on a site, you can also ask the owner directly.
We can now see that it isn't very complicated to optimize your backlinks. Before you put in all the hard work, you simply need to make sure of a few things. Results may take a while to show up but your patience will pay off eventually in terms of quality links. Especially when you're using the best backlinks.
Herschel Kane does awesome SEO work and offers free backlinks.
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